Change Your Subject

Change Your Subject

How changing a subject changes results

Sometimes it is the littlest thing that can make the biggest difference and such is the case with an ad I sent out recently.  It was a fairly new ad that I was testing and I felt the content was good, yet the results I received from my first mailing were less than expected.

I decided to try something … a small change, very tiny and very powerful.

Here is the first ad I sent out.

SUBJECT:  Does this free system work?


Does this free system work?

Why do you think people like Bram Smith,
Jane Mark, Mike Glaspie, Jonah Klimack,
Colin Klinkert, Frank Bauer, Rachel Long …
and ME are on board with the New Rich system?

Because we know it works!

And not only does it work for us,
it works for our downline too and
that is key to any system.

We help you create duplication in
your business, whatever business
that is.

Your downline will grow and so will
your income when you follow the simple
steps we teach.

No guess work .. we show you exactly
what you need to do.

First … get a copy of our free
report … it’s one everyone needs
to read … you’ll see why when
you read it.

After you subscribe, watch for the
offer to get a free account and access
to all our training and support.

Signup – Login – Begin.

Contact me if you have questions.

Janet Legere
Internet Training Expert
Calgary, Alberta

P.S. I don’t need to try to “sell”
you on this system … I use it
and it works. Period!

If you aren’t using it .. join free below

See what I mean?  I think it’s a very powerful ad … yet very few new members showed up when I sent it out.

I considered the ad for some time and decided that a change in subject was in order.  Here is the new subject I used:

Does your system work?

All I did was change “this free” with your.  The reader believes I am asking about their system.  The subject becomes personal and it made a huge difference.

I also changed the first sentence in the ad to “Does your system work?”.  I left the rest of the ad the same.

I sent out the ad to my lists (ListJoe, ListQuik, ListVolta, etc – the resources we teach you about in the New Rich Report system) and the next day, when I logged in to my New Rich Report members area, there were 31 new members in less than 24 hours!

THIRTY ONE new members … those 31 new members are also registering in our funded programs (GDI, GVO and my primary business).

2 GDI signups
3 GVO signups
1 Primary business signup

One great ad … one small change = BIG RESULTS.

If you aren’t seeing the same results with your ads, consider making small changes.  Chances are, one small change will produce great results.

You can see the same results I do when you follow our simple steps at the New Rich Report.  Not a member yet?  You can join for free here:

Free training and support – a true no-experience necessary program!

Post your questions and comments, I’d love to hear from you.

Make every day a great day,

Janet Legere
Internet Training Expert

Coming soon:  the re-launch of CLB!  Click here to get on our list

19 Replies to “Change Your Subject”

  1. JANET,
    I agree! I am finding that even on the traffic exchanges that the change of a few words can make the difference as to how many clicks you get.

  2. Making subtle changes to your headline or subject lines will make a big difference to your ad campaign but it doesn’t stop there either.

    Sometimes when you add a little graphic like as if you’re circling an ad in a newspaper classified ads can be just as huge. Even changing the color scheme of a header can make huge difference, but I guess you knew that already.

    When you experience it the first time and the result starts coming, that’s when the fun begins.

    Paul Penafiel
    Vancouver, B.C. Canada

  3. Yes, that is so true, Paul. It’s when you see the results that the fun begins … and a good time to remind those who are new … don’t give up … focus on the little things we teach. It does work. Thanks Paul. Janet

  4. Hi Janet good point that subtle change I would more likely scrap the ad rather than alter one that did not produce for the Ad itself… nice work Janet One day I will have acquired your skills too!

  5. Hi Janet!
    What a is a terrific letter! Thanks so much for sharing it with us. Yes, how important the words can be that are in the subject line especially.
    I have gotten only 2 responses out of many safe lists, so I hope it was the subject line that was the problem. Going to start using yours now and see if I get the kind of
    response you did.
    Thanks again ,

  6. Hey, Janet:
    Making that small change, made all the difference. In your original ad the subject line had the question:Does This Free System Work? This was confusing to people reading this because most of them probably had no idea what you were referring to. Once you made the change,it became clear what you were referring to. I’ve been looking over my email ads and I will be changing a few of them.
    Thanks for the tip:)

  7. Very interesting Janet and it just shows that we should always keep looking at and testing our adds.

    I’m now going to create a task of looking at my adds, and results and seeing what I can improve on.

    I’ve also posted this post on my blog, hope thats OK.

  8. Hey Janet,
    Fantastic Janet, you are a great ITE.
    I thank you for this tip, it will help all that follow though and take action and use it.
    Ontario, Canada

  9. Howdy Janet,
    I can see I have a lot to learn, I didn’t
    Know what to say in my ad, so I just took the one from inside The New Rich Report.
    I hope I can learn the strategy, of advertiseing, before the program is full.
    Thanks Janet thats one more tip for the list.
    Dean Hamblin

  10. Hi Janet,
    Thankyou for a brilliant post. I sent out the same email some of my contacts, using the new Headline, and I got 4 new NRR signups, and 1 of those 4 upgraded in all 3 programs!!!!

    This was only to one of my lists as well. I am excited to see what will happen next week when I send to ALL of my lists.

    Thanks again for your ongoing support.

  11. Hi Janet.
    What a great post! You are so right, one small change can make a world of difference in someone’s online advertising. You have to get ‘inside’ the thoughts of the prospect to see what will make them click to open your email. If more people understood this concept they wouldn’t struggle so much. 🙂

  12. Your article has got me thinking of ways that I can make changes with my own online marketing campaigns. While I have heard about “small changes” before, this has gently reminded me that it can make a BIG difference – thanks for posting it, Janet. I’m going to try implementing some small changes tonight!

  13. Great post Janet!
    I have been aware of how important wording is with my experience using PPC(google). Your results however, were just amazing. This sure
    says volumes on how important it is to tweak your ads! Thanks for the information,

  14. This if very important information to to consider. The wording in you subject line is very important because most emails are sent amongst a wide variety of others email ads. WHAT MAKE YOUR AD MORE INTERESTING THAN THE REST? Thanks for the Information. This will seriously help my BUZZ MARKETING.

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