Safelists and Credit Lists

Do Safelists and Credits Lists Work?

I’m often asked this question about Safelists and Credit lists and the answer is always the same, yes they work and they work well.

Not all lists are created equal and I recently did a test on the lists I use regularly.

What is a Credit based list or Safelist?

A Credit based and Safe lists are membership sites where members agree to receive email ads from other members.

With a Credit based list, members earn credits to read emails and then the credits earned are used to send their own ad out to the membership.

Safelists do not often offer credits and are very effective if you spend some time testing your ads and subjects.

With Safelists you need to pay special attention to the subject as it’s the subject that draws the reader. Remember, with a Safelist, the members are not earning credits to read your email.

Top 5 List Builders

I recently ran a test with one of my ads and created a new Tracking link just for this test.  The top 5 performers over the one month period are listed below with the percentage of UNIQUE hits, which means first time visitors, and the percentage of conversions, which means how many of those visitors clicked through to join the program I was promoting.

List Name Unique Hits Conversions
Viral Ad Store 79% 4.00%
The Lead Magnet 80% 3.92%
Herculist  93% 3.45%
The List Auction 88% 2.00%
State of the Art Mailer 80% 1.14%

4 out of 5 of the top performers are Credit Based lists, which I expect.  I was surprised to see Herculist near the top of the list!  Herculist is a Safelist that was one of the first to come to market when Safelists became popular.

If you aren’t using these top 5 resources, I’d recommend you add them to your list of advertising resources.

Happy Marketing!

Janet Legere



Leads, Leads, Leads!



Click Five Links, Gain A Mailer!

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